Why Wayfinding

"Navigating unmarked territory to find our way through the mystery is an inherent drive in the human spirit. This ability is the essence of the skill known as wayfinding. It is invaluable, in general, and especially now, as we face very real, high stakes globally."

We speak our values and the way we see life into existence through words, so names have great power. People often ask me why I chose Wayfinding—what it is, what it means to me, and why it's relevant for our times. This is my answer.